Growth Case Study

Driving High-Intent Local Demand Through Search & Ads

Client Touchline Football Academy (Dubai)

Industry Sports & Fitness

Campaign Duration September 2025 – Jan 2026

Ad Spend AED 3,500 (Paid Ads)

Google Ranking for “Best Adult Football Academy in Dubai”

12,612

Google Business Profile Views

1580

High-Intent Actions (Calls, Chats, Directions)

AI-Assisted (ChatGPT) Confirmed Conversions

Campaign Overview

Capturing local demand at the moment of intent

Touchline is a Dubai-based football training academy operating in a highly competitive local fitness market. Despite strong coaching quality, the business lacked predictable inbound demand and relied primarily on referrals and inconsistent promotions.

I led the website build, local SEO execution, Google Business Profile optimization, and Meta Ads setup to capture high-intent searches and convert them directly into WhatsApp and website inquiries.

The Challenge

No Search Visibility: The academy did not appear for high-intent football training queries in Dubai
Weak GBP Setup: Under-optimized Google Business Profile
Unstructured Inbound: Leads came without tracking or prioritization
No Sales System: Inquiries handled manually via WhatsApp

Growth Strategy

Local visibility first, conversion second

Local SEO & Google Business Profile

Focused on ranking for bottom-funnel searches and dominating Google Maps visibility.

Primary Keyword #1 – “Best Adult Football Academy in Dubai”

Traffic Source Google Search & Google Maps

Device Split 57% Mobile Search

Paid Acquisition

Low-budget Meta campaigns designed to convert immediately into WhatsApp conversations.

Platform Meta Ads

Total Spend AED 3,500

Primary Funnel Instant Forms → WhatsApp

Attribution & Transparency

Leads were handled manually without a CRM or sales team. Conversions were tracked via WhatsApp conversations and Google Business Profile interactions. Two inbound leads explicitly referenced ChatGPT as their discovery source.